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     Your sales are skyrocketing and your customers are asking for even
     more from your Web-based business. With WebSphere Commerce Suite, Pro
     Edition you can increase site functionality, accommodate high
     transaction volumes and leverage the back-end systems you already have
     in place. WebSphere Commerce Suite, Pro Edition contains all the
     features and functionality of the Start Edition plus these features:

     Integrate your existing, in-house developed middleware and systems
     (including EDI, IBM CICS ,IBM MQSeries®, IBM IMS products and SAP
     R/3) to protect your investments using the most up-to-date Internet
     standards, like Java, JSP and XML.

     Leverage pre-packaged reports and reporting tools to analyze site and
     sales traffic, calculate revenue streams, develop targeted marketing
     campaigns and select the right product mix based on customer search
     data.

     Capture knowledge about your customers and their needs through a
     robust personalization framework and relationship marketing
     tools-giving you insight to help determine your product mix and
     increase sales. With sophisticated relationship marketing
     capabilities, you can develop ongoing relationships that reduce
     per-customer acquisition costs; increase customer retention by
     streamlining customer service functionality; and provide significantly
     improved levels of customer service.

     With an easy-to-use GUI, promote and recommend products based on
     merchandising business rules and customer-specific information, like
     demographics or what's in their shopping carts-giving you the ability
     to meet immediate customer needs while building loyalty for the long
     haul.

     Create effective up-sell and cross-sell techniques that drive sales by
     presenting products complementary to initial purchases or that invite
     customers to purchase more expensive items than the original selection
     in the same product category.

     Offer exciting, time-based promotions that allow you to move more
     products in a specified timeframe or inventory condition.
     Build associations (such as accessories, replacements for out-of-stock
     items) to increase revenue and rescue seemingly lost sales; create
     one-price packages at attractive prices; and assemble bundles that
     support convenience and offer guidance to your customers.
     Develop accurate marketing strategies and measurable campaigns and
     promotions that reduce expenses while generating demand.
     Customize catalogs that cater to specific buying preferences and
     purchasing patterns through the product advisor feature.

     Conduct open-cry, sealed-bid and Dutch auctions, providing a new
     channel to move your excess inventory and discontinued products. Or if
     you're already in the auction business, offer a faster, more efficient
     way to move your goods while decreasing communications and settlement
     overhead. Set the rules of your auctions and establish an auction
     gallery for buyers to view, search and specify bids for items on
     the auction block. The end result is not only a win for the highest
     bidder but also a win for your e-business.

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